Report: Retailers slow to add in-store features to shopping apps

07/9/2013 |

Omnichannel integration remains a hurdle for brick-and-mortar retailers, with only 10% building an in-store feature into their mobile applications, an EKN Research report said. Though some retailers such as Hointer have done a good job at using Quick Response codes in-store to build a virtual wish list of clothing items, the higher priority for the apps is store-associate mobility (71%) and for delivering online orders (33%), Chantal Tode writes.

View Full Article in:

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, and Mamá
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA