Report: Retailers slow to add in-store features to shopping apps

07/9/2013 |

Omnichannel integration remains a hurdle for brick-and-mortar retailers, with only 10% building an in-store feature into their mobile applications, an EKN Research report said. Though some retailers such as Hointer have done a good job at using Quick Response codes in-store to build a virtual wish list of clothing items, the higher priority for the apps is store-associate mobility (71%) and for delivering online orders (33%), Chantal Tode writes.

View Full Article in:

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY