Spotify lands on Coca-Cola cans in the U.K.

07/9/2013 | Adweek

Coca-Cola will put the Spotify logo and the URL to its interactive PlaceLists application at the bottom of 8-ounce cans of Coke, Diet Coke and Coke Zero in the U.K., the first fruits of a deal mentioned in December. The app, which is branded by both Coke and Spotify, allows users to tag songs to places on a map and listen to songs others have placed. Coca-Cola has invested as much as $10 million in Spotify.

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