Why e-mail is the "perfect" follow-up vehicle

07/9/2013 | OpenView Blog

Following up with potential clients is the "hallmark of successful business" and e-mail is a "perfect vehicle" to follow up and connect, marketing strategist Ian Brodie writes. E-mail not only allows companies to send out useful content but also provides a mechanism where they have control, unlike social media, which relies on customers logging in at the right time to see a recently posted message.

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