Why you need to be fearless when creating B2B content

07/9/2013 | LouisFoong.com

Innovative content marketing offerings generate positive business-to-business interactions and customer engagement but only comes after companies get over their fears of risk taking, Louis Foong writes. Marketers, especially those in the B2B space, need to "carry the torch" for content innovation, ask the right questions and find the right answers for their customers.

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