Woolworths makes exclusive deal for new Cadbury line

07/9/2013 | Marketing Mag (Australia)

Woolworths has partnered with Cadbury to exclusively carry its new Cadbury Dairy Milk Marvellous Creations Banana Candy, Peanut Drops and Choc Biscuit. An interactive ad campaign will allow customers to vote on which products should remain on the shelves. "We are confident our customers will absolutely love this new Marvellous Creations product and vote to keep it as part of the range permanently," said Cadbury's Ben Wicks.

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Marketing Mag (Australia)

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