YuMe targets IP addresses to deliver custom ad campaigns

07/9/2013 | Advertising Age (tiered subscription model)

Hyundai is among the first brands using YuMe's new capacity for targeting individual households with customized ads, for the automaker's Genesis model. YuMe's method differs from addressable cable in using the target's IP address mixed with other data. Marketers say the network may achieve the necessary scale. "As these kinds of household opportunities become more prevalent, I think they will start to become a bigger percentage of overall buys [potentially turning into] a constant stream of household-targeted initiatives," says David Matathia, Hyundai director of marketing communications.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director - Web Marketing
The Culinary Institute of America
Hyde Park, NY
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations
SEO
RetailMeNot
Austin, TX
Product Marketing Manager-B2C
RetailMeNot
Austin, TX
Partner Manager
RetailMeNot
Austin, TX