Social media marketing works better when brands contribute to existing social conversations rather than trying to gin up interest in novel chatter and second-screen applications during big events and TV shows, writes Adam Kapel. While 42% of connected device users will open an application during TV watching, only 13% view these apps as improving the TV experience, he notes.
Opinion: Social engagement trumps second screening
SmartBrief Job Listings for Media
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||
UNIVERSITY OF VIRGINIA