Coke launches Coke Zero in U.K.

07/10/2006 | MSNBC

Coca-Cola launched a $14.8 million ad campaign in the U.K. for Coke Zero. Sugar-free drinks represent more than 40% of the soft drink market in the U.K., where Coke's traditional carbonated drink sales have been in decline. The company also plans to launch a bottled water product in the U.K.

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