Chrysler wants consumers to "Get ready" for the next century

07/10/2007 | Brandweek

As soon as its sale to Cerberus Capital Management is final next month, Chrysler reportedly will seek to rev up its brand image with a new radio and newspaper campaign aimed at consumers, dealers and investors. "The New Chrysler" effort from BBDO, Detroit, will feature the tagline, "Get ready for the next 100 years."

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