Marketing stars pony up $35M for midsummer classic

07/10/2008 | Mediaweek

Fox reportedly has only a few ad slots left for its July 15 broadcast of the Major League Baseball All-Star game -- to be held this year at New York's Yankee Stadium. Chevrolet, PepsiCo, Bank of America, Taco Bell, Anheuser-Busch, MasterCard and Sharp are spending a combined $35 million for the coveted spots, with some in-game ads reportedly going for as much as $550,000.

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