Yahoo! sees ad opportunity with new third-party search tool

07/10/2008 | Forbes · Wall Street Journal, The

"Build Your Own Search Service," or BOSS, is a new tool from Yahoo! that allows specialty search firms to create their own engines using Yahoo!'s systems for indexing data and images. Participating search services agree to allow Yahoo! to post display ads beside any search results that come from the use of its technology, according to this article.

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Forbes · Wall Street Journal, The

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