Consumers choosy about store brands for pets, children:

07/10/2009 | Supermarket News (free registration)

Consumers are less likely to choose store brands when purchasing items for children and pets. More than half of respondents in a recent poll have switched from national to store brands in the past six months; 48% have done so for health products, 48% for personal-care products, but just 23% for pet-care items and 12% for child-care products.

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