Mars agency exec on new shopper marketing, social-media effort

07/10/2009 | Advertising Age (tiered subscription model)

John Andrews, formerly in charge of emerging media for Wal-Mart and leader of its ElevenMoms blogger network, talks about his new role at Mars Advertising to develop a unit that will merge social media with shopper marketing. The unit, Collective Bias, is creating online communities for moms for clients, including Campbell Soup, Colgate-Palmolive, Hershey Foods and Yahoo!

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals
IL