Mars agency exec on new shopper marketing, social-media effort

07/10/2009 | Advertising Age (tiered subscription model)

John Andrews, formerly in charge of emerging media for Wal-Mart and leader of its ElevenMoms blogger network, talks about his new role at Mars Advertising to develop a unit that will merge social media with shopper marketing. The unit, Collective Bias, is creating online communities for moms for clients, including Campbell Soup, Colgate-Palmolive, Hershey Foods and Yahoo!

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