Research: Better metrics could be key to Web segment's future

07/10/2009 | Adweek

Improving the metrics for online ads to be more in line with those used for TV, radio and newspapers could be the key to overcoming remaining resistance to the segment from major marketers, according to research from eMarketer. But a recent poll by eMarketer reveals strong disagreement over whether the lack of reliable metrics is the segment's biggest challenge, with some citing other issues, including too great an emphasis on direct response, the need for better creative and the failure by some to grasp the digital market.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Merchandise Planner
rue21
Warrendale, Pennsylvania
Senior Marketing Manager - Media
Shoe Carnival, Inc.
Evansville, Indiana
DIRECTOR OF FINANCE
Ralph Lauren
New York, New York
Sr. Financial Analyst
Orchard Brands
Beverly, Massachusetts
Customer Insights Manager
The Exchange
AAFES HQ, Dallas, Texas