Selling a personal brand

07/10/2009 | Gallup Management Journal (free content)

Establishing a personal brand is an important part of leadership development, says Gallup global brand strategist Blaise James, but that effort needs to be based on authentic traits and accomplishments. James advocates thinking as an "embedded entrepreneur" -- maintaining company loyalty while seeking to promote a personal brand through innovation and excellent performance.

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Gallup Management Journal (free content)

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