Arby's builds on "good mood" buzz with video contest

07/10/2011 | MediaPost Communications

The launch early this year of Arby's "good mood food" campaign won detractors whose criticisms sparked national debate and helped the quickservice chain build substantial social buzz. The chain hopes to build on that buzz with a casting call for videos of fans describing -- or illustrating -- how Arby's food puts them in a good mood.

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