Cadbury puts marketing muscle behind its India Oreo launch

07/10/2011 | Business Standard (India)

Cadbury has introduced the Oreo brand in India and is supporting the launch with its global "Twist Lick Dunk" campaign across media including radio, TV, print and digital. Since June 8, the Oreo Togetherness Bus has been rolling into major cities, encouraging parents and children to spend more time together.

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Business Standard (India)

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