Mobile ads with social links promote Katy Perry movie

07/10/2012 | MobileCommerceDaily.com

Mobile ads leading to a mobile site that features video content and links to social media sites such as Pinterest and Facebook are part of Paramount's promotion for "Katy Perry: Part of Me." The ads appear in Us Magazine's mobile site and, as such, are "with the right demographic for encouraging consumers to go to the movie," said Marci Troutman, CEO of SiteMinis, Atlanta.

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