Ads for 2014 World Cup coming to Twitter

07/10/2013 | Advertising Age (tiered subscription model)

The 2014 World Cup in Brazil won't kick off for another 11 months, but Twitter's sales team already is limbering up for the event. The network will hold a blind auction for World Cup-themed promoted trends next month, using the upfront-style market in a bid to maximize the return from its limited ad inventory. Sales literature suggests that Twitter expects to net $8.16 million for a set of 16 promoted trends.

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