Are awnings the right answer for retail businesses?

07/10/2013 | Sign Builder Illustrated

Awnings might be the signage solution for retail businesses in pedestrian and mixed-use developments, but they also often come with sign code and design challenges, ISA's Kenny Peskin writes. "Awning signs present several unique challenges based on their treatment in the municipal sign ordinance. ... [U]nderstanding how to examine the ordinance will help you design an awning sign that best serves retail and business customers," he writes.

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