B2B lessons from making a B2C app

07/10/2013 | VentureBeat

Imaging technologist company ArcSoft developed a consumer-facing application to help build its brand's presence among individual users that already relied on its technology without knowing it. ArcSoft learned lessons from this effort for consumer and business-to-business approaches, including a need to "redefine" marketing strategies around quick interactions and decisions through simple user experiences, and reaching out to all consumers on social and mobile platforms.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA