B2B lessons from making a B2C app

07/10/2013 | VentureBeat

Imaging technologist company ArcSoft developed a consumer-facing application to help build its brand's presence among individual users that already relied on its technology without knowing it. ArcSoft learned lessons from this effort for consumer and business-to-business approaches, including a need to "redefine" marketing strategies around quick interactions and decisions through simple user experiences, and reaching out to all consumers on social and mobile platforms.

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