Coke, WWF partner on sustainability goals

07/10/2013 | (France) ·

The World Wildlife Fund and Coca-Cola have partnered on sustainability issues including water usage, energy and packaging. Coca-Cola will also study the impact of its PlantBottle and look to reach its goal of using 30% plant-based material in all its PET bottles by 2020. "WWF's expertise will be instrumental in reaching our environmental performance goals," said Coke CEO Muhtar Kent.

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