Honda is set to start "huge" Acura MDX campaign this week

07/10/2013 | Los Angeles Times (tiered subscription model)

Honda's "Made for Mankind" campaign for the 2014 Acura MDX, its biggest ever for an Acura model, will kick off this week. The campaign, with creative from Mullen and media buying by MediaVest, will consist of five evolution-themed TV commercials, print ads, billboards and a social push. Social media efforts will position the MDX as a brand that fits users' personalities, said Chris Harder, executive vice president and managing director of MediaVest's Los Angeles office.

View Full Article in:

Los Angeles Times (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Custom Content Sales Director
Crain's New York Business
New York, NY
Director Client Success
Ahalogy
Cincinnati, OH
Ad Trafficker
Spiceworks
Austin, TX