Honda is set to start "huge" Acura MDX campaign this week

07/10/2013 | Los Angeles Times (tiered subscription model)

Honda's "Made for Mankind" campaign for the 2014 Acura MDX, its biggest ever for an Acura model, will kick off this week. The campaign, with creative from Mullen and media buying by MediaVest, will consist of five evolution-themed TV commercials, print ads, billboards and a social push. Social media efforts will position the MDX as a brand that fits users' personalities, said Chris Harder, executive vice president and managing director of MediaVest's Los Angeles office.

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