How free content, social contests can help drive site traffic

07/10/2013 | Practical eCommerce

Boosting traffic to your e-commerce site can be accomplished through some relatively simple efforts including offering free content that's valuable to your target audience and hosting a social media contest such as last year's Vera Bradley promotion that had shoppers posting pictures of themselves with their bags on Instagram. Online retailers can also consider investing in both traditional and pay-per-click ads, and creating entertaining videos and other content.

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