How will Microsoft reorganization affect advertising and marketing?

07/10/2013 | Adweek

Microsoft CEO Steve Ballmer is expected to announce a companywide reorganization today that could see its advertising or marketing departments outsourced to a larger extent, according to this report. The company may separate its display and search ad units from other departments, such as its Xbox group, and a centralized marketing team is said to be in play. Microsoft's own advertising has struggled so far this year with a lackluster consumer reception of Windows 8 and its Surface tablet.

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