Interactive display merges touchscreen features with in-store experience

07/10/2013 | Digital Signage Today

Perch Interactive is a new system that eliminates the touchscreen and projects interactive content directly onto wooden retail display tables at stores including Nordstrom and BaubleBar's brick-and-mortar pop-up shops. When shoppers pick up display items, the system is activated to project product-related content including pictures, video and social media.

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