Lexus uses AR to give Middle East mobile users an inside experience

07/10/2013 | Luxury Daily

Mobile users in the Middle East can access an application-based augmented-reality experience that takes them inside the 2014 Toyota Lexus IS. "In this particular case, when you use the app, it can show you various features inside the car. ... It is more in-depth than going to a website," said Atul Sabharwal, co-founder of Snipp, which developed the AR app.

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