Fashion label MaxMara is hoping to get young fashion enthusiasts talking about its brand by hosting sponsored events such as the Whitney Art Party, as well as getting a group of influential younger women to wear its clothes when they go out. “I’m a fan of the brand and I think that word-of-mouth is really important in fashion because we’re so used to seeing images. So to hear something from someone, how they feel about a certain item of clothing, it resonates," said one of the brand's it-girl ambassadors, Byrdie Bell.
MaxMara looks to fashion influencers to build buzz among younger crowd
SmartBrief Job Listings for Media
|Online Advertising Specialist||
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||