MaxMara looks to fashion influencers to build buzz among younger crowd

07/10/2013 | Fashionista.com

Fashion label MaxMara is hoping to get young fashion enthusiasts talking about its brand by hosting sponsored events such as the Whitney Art Party, as well as getting a group of influential younger women to wear its clothes when they go out. “I’m a fan of the brand and I think that word-of-mouth is really important in fashion because we’re so used to seeing images. So to hear something from someone, how they feel about a certain item of clothing, it resonates," said one of the brand's it-girl ambassadors, Byrdie Bell.

View Full Article in:

Fashionista.com

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA