Peers, social media influence advanced IT purchases, report shows

07/10/2013 | BtoB Magazine

Almost two-thirds of those who purchase complex IT systems say they are influenced by discussions with colleagues and peers, according to a Mindwave Research report. The survey also found 70% of IT purchasers read social media posts and updates about technology, and 82% are looking at related content on their mobile devices.

View Full Article in:

BtoB Magazine

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY