Procter & Gamble focuses on products' "everyday effect"

07/10/2013 | Advertising Age (tiered subscription model)

Procter & Gamble's "The Everyday Effect" campaign, spearheaded by WPP's Grey, is being extended to cable and spot TV markets with a 30-second spot that highlights how P&G products improve the daily lives of consumers. The campaign also includes digital video ads and mini documentaries for individual brands, as well as a New York City sampling promotion.

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