Strategy is key to survive Valentine's Day and Easter

07/10/2013 | CandyIndustry.com

Strategy is important to candy makers as events like Valentine's Day and Easter have their own challenges, said Candyrific President Rob Auerbach. The market is small for novelty candy on Valentine's Day, Auerbach notes, so retail displays where customers walk are important. For Easter, since the date varies, planning a roll-out is key.

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