Why competing with established companies may be easier than you think

07/10/2013 | Inc. online (free registration)

Some startup founders fret about the difficulty of competing with established brands, but some of their worries are misplaced, writes Geoffrey James. "In most cases, the difference between a new brand and an existing one is a wash," he writes. "What's more, some pre-existing brands have negative reputations." In addition, customers don't really care about the size or age of your business as long as you offer stellar service, he writes.

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