Young & Rubicam adds cause-related marketing support

07/10/2014 | New York Times (tiered subscription model), The

WPP's Young & Rubicam is creating a division to market around causes and corporate social responsibility. The initiative called Young & Rubicam Group Inspire pulls together professionals from a wide range of WPP agencies to help brands share their philanthropic work, in part to reach millennials who prefer these messages.

View Full Article in:

New York Times (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA