Young & Rubicam adds cause-related marketing support

07/10/2014 | New York Times (tiered subscription model), The

WPP's Young & Rubicam is creating a division to market around causes and corporate social responsibility. The initiative called Young & Rubicam Group Inspire pulls together professionals from a wide range of WPP agencies to help brands share their philanthropic work, in part to reach millennials who prefer these messages.

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New York Times (tiered subscription model), The

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