Marketing to young children: Is it damaging?

07/11/2003 | NYTimes.com

Youth Marketing International and American Greetings are beginning a marketing campaign involving lovable cartoon characters, Clifford the Big Red Dog and the Care Bears, aimed at preschool-aged children. Even though Youth Marketing claims to be disseminating good social values through the campaign, some advocacy companies believe that the growing trend of marketing to young children glorifies materialism.

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