Marketing to young children: Is it damaging?

07/11/2003 | NYTimes.com

Youth Marketing International and American Greetings are beginning a marketing campaign involving lovable cartoon characters, Clifford the Big Red Dog and the Care Bears, aimed at preschool-aged children. Even though Youth Marketing claims to be disseminating good social values through the campaign, some advocacy companies believe that the growing trend of marketing to young children glorifies materialism.

View Full Article in:

NYTimes.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY