Wheaties unveils baseball tie-in this week

07/11/2005 | Star Tribune (Minneapolis-St. Paul, Minn.)

General Mills, which signed a deal to make Wheaties the official cereal of Major League Baseball this year, will launch its "Winning Moments" campaign this week as part of baseball's All-Star game. The marketing deal calls for at least three baseball-themed Wheaties boxes per year.

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Star Tribune (Minneapolis-St. Paul, Minn.)

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