Puma wins World Cup of marketing

07/11/2006 | Sun (Baltimore), The

The Puma-sponsored Italian national soccer team's victory in the World Cup gives the athletic footwear maker bragging rights over rivals Adidas and Nike. Puma spokesman Ulf Santjer said: "Before the World Cup started, we had some clear goals for ourselves. We not only reached them, but surpassed our goals for our brand at the World Cup."

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