Updating old-school icons

07/11/2006 | NYTimes.com

Planters Peanuts mascot Mr. Peanut, the Sun-Maid Raisin Girl and Juan Valdez, the face of Colombian Coffee, are just a few of the popular advertising icons getting makeovers -- often as the result of consumer surveys. Marketers are reluctant to put advertising characters out to pasture, owing to the brand value invested in familiar campaigns.

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