Foursquare gets mixed marks on approach to running biz

07/11/2010 | Adweek

Foursquare has earned mixed reviews for its ability to partner with brands. Some marketers who have worked with the geo-targeted social service praise the startup's effectiveness, while some agency types complain that Foursquare's sales staff is difficult to reach and unhelpful in developing new campaigns. However, agencies hope Foursquare will use its $20 million in new funds to improve its ad services.

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