Nike's marketers are not above an old-fashioned road show

07/11/2012 | Forbes

A tricked-out truck traversing the country on behalf of Nike's Jordan Super.Fly shoes isn't necessary for a brand that essentially sells itself, but it adds a "cool factor," writes Lance Madden. The marketing team is also using Twitter and Instagram hashtags to engage and connect with followers of the truck.

View Full Article in:


Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA