Report: US and UK retailers lead in cross-channel development

07/11/2012

Retailers in both mature and emerging markets are seeking the advantages of cross-channel retailing. And as more brands embrace these strategic and operational opportunities, retailers' internal organization must change as well. In an addition to the Shop.org white paper library, the Ebeltoft Group takes a look at cross-channel retailing in 17 countries, as well as the sectors with the best developed tactics. Download the white paper.

View Full Article in:

http://www.shop.org/c/document_library/get_file?folderId=164&name=DLFE-988.pdf

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