7-Eleven celebrates anniversary with "online dance party" for fans

07/11/2013 | ClickZ

7-Eleven celebrated its 86th birthday Thursday by encouraging fans of the Slurpee to post videos of themselves doing a "Slurpee Dance" to social networks. The convenience store chain also released a video of YouTube personality Nathan Barnatt doing his own version of the dance. "Every year, we think about how to make it bigger, better and different and because there's so much [user-generated content for 7-Eleven Day], we went with a dance party theme," said Danielle Ivey, senior manager of digital marketing.

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