Ads -- minus logos -- act as art to attract future talent

07/11/2013 | Advertising Age (tiered subscription model)

In order to improve the advertising industry's image and attract a new wave of talent, the Le Communique Art Show removed logos and branding from ads and presented them as individual works of art. The show, created by Leo Burnett Creative Director Nuno Ferreira and Associate Creative Director Ryan Wolin, won the 4A's TruthBrief Competition for improving the image of the advertising industry. The agency has developed a video showing attendees' positive reactions to the show.

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