Customers can be a rich source of marketing materials

07/11/2013 | Entrepreneur online

Customers can be the source of some of the most influential and cost-effective marketing materials, writes Debra Kaye of innovation consulting firm Lucule. Interact with them on social media, and ask them to review your products and share their experiences, she recommends. "This kind of customer-generated content creates an immediate meaningful bond with the consumer that is part delight, part surprise and lots of fun," Kaye writes.

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