Customers can be a rich source of marketing materials

07/11/2013 | Entrepreneur online

Customers can be the source of some of the most influential and cost-effective marketing materials, writes Debra Kaye of innovation consulting firm Lucule. Interact with them on social media, and ask them to review your products and share their experiences, she recommends. "This kind of customer-generated content creates an immediate meaningful bond with the consumer that is part delight, part surprise and lots of fun," Kaye writes.

View Full Article in:

Entrepreneur online

Published in Briefs:

SmartBrief Job Listings for Business

Job Title Company Location
Vice President, Science and Regulatory Affairs
American Beverage Association
Washington, DC
Director - Career Services
The Culinary Institute of America
Hyde Park, NY
Vice President, HEDIS & Performance Outcomes
CareSource
Dayton, OH
Director of Contracting and Compliance
CareFirst BlueCross BlueShield
Multiple Locations, MD