Hair-care market can learn from makeup sector

07/11/2013 |

Cosmetics and skin-care products are thought of by consumers as necessary ingredients for daily facial rituals, and the hair-care market will benefit if it can persuade consumers to think of its products the same way, say experts. Anti-aging and rejuvenating products for hair can help boost sales, says Vivienne Rudd, senior beauty analyst and market expert with Mintel.

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