Hostess launches social campaign ahead of Twinkie's re-release

07/11/2013 | USA Today

Hostess is using social media for its efforts to whet consumers' appetites for the re-release of the Twinkie. The snack cake will be back in stores Monday, and the Hostess Facebook page has more than 440,000 likes as fans await its return. Using the tag line "The Sweetest Comeback in the History of Ever," the company plans to launch a Twinkie food-truck tour that gives away the cakes in New York, Chicago and Los Angeles.

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