How to make your e-newsletters more social

07/11/2013 | Content Marketing Institute

To give marketing e-mails a more social flavor, use your e-mails to repurpose the content your brand posts to Facebook and Twitter to give subscribers a second look at what you've created, writes David DeVore. It's important to include user-generated content such as testimonials or recommendations, and invite subscribers to share their own comments and feedback, he adds.

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