Jury is still out on B2B benefits of short-form videos

07/11/2013 | BtoB Magazine

As social media services add support for short videos, the B2B marketing community is mixed on their potential usefulness. Debra Bouchegnies, a social media strategist at Kitterman Marketing Group, says there is "absolutely a use" for short-form videos and creative application "makes a statement about the business." But Bob Leonard, president of content marketing agency acSellerant, says "6 and 15 seconds are not enough time. ... It's my experience that it's not effective."

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