Lexus partners with auto magazines for Instagram buzz campaign

07/11/2013 | MediaPost Communications

Lexus is teaming up with auto publications including Motor Trend and Import Tuner for an Instagram video campaign to build buzz for its 2014 IS sports sedan. Editors from each publication are being asked to test-drive vehicles with cameras attached to them. The luxury brand will use the video to make Instagram videos that will be posted to the Lexus feed as well as those of the publications.

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